Tag Archive for 'spain'

[Video, Spanish] Use of Social networks

Published
by
Martin Redigolo
on March 26, 2010
in social, study, trends and twitter
. 0 Comments

Digital advertising #3 in Spain’s media spendings

Published
by
Martin Redigolo
on October 22, 2009
in economy, study and trends
. 0 Comments

Today the IAB Spain (Interactive Advertising Bureau) and PriceWaterhouseCoopers published Spain’s media spendings of the first half of 2009. They are still behind UKs market but gaining every time more and more territory.

Some key facts:

  • Media spendings in the first half of 2009 in digital media were 313,87 millon euros.
  • Digital media had about the same spending at the same time in 2008, whilst the whole advertising sector lost almost 30%.
  • Sponsored Links are 54,91% of all spendings, compared to 45,09% of other graphical formats.
  • Transportation, Travel and Tourism; Telecommunication; Automobile, Communication media, Education, Culture and Finances were the sectors that made the biggest investments in interactive marketing.

More details can be found on iabspain.net (Spanish only)

Picture 8

Source: iab spain