Newsletter
General information about Newsletters
http://en.wikipedia.org/wiki/Newsletter
Spam
http://en.wikipedia.org/wiki/Spam_(electronic)
Direct Marketing
http://en.wikipedia.org/wiki/Direct_marketing
A sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving purchases that can be attributed to a specific “call-to-action.” This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as “response” in the industry) regardless of medium.
Telemarketing
http://en.wikipedia.org/wiki/Telemarketing
A method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by most.
Permission Marketing
http://en.wikipedia.org/wiki/Permission_marketing (english only)
