Forgot some details of “Digital Advertising”? Come in and find out…
General info about Online Advertisement
http://en.wikipedia.org/wiki/Online_advertisement
What is a Microsite?
http://en.wikipedia.org/wiki/Microsite
Wordtracker Keywords
Find the keywords you need to succeed Online
http://www.wordtracker.com
Keywordlite
Taking keyword research to a new level
http://www.keywordelite.com
Google AdSense
http://www.google.com/services/adsense_tour/index.html
https://www.google.com/adsense/
http://en.wikipedia.org/wiki/AdSense
Google AdWords
http://adwords.google.com
http://en.wikipedia.org/wiki/AdWords
Page Rank
http://en.wikipedia.org/wiki/PageRank
PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.
Microsoft Silverlight
http://en.wikipedia.org/wiki/Silverlight
Programmable web browser plugin that enables features such as animation, vector graphics and audio-video playback that characterize rich Internet applications.
Opportunity To See (OTS)
‘Average OTS’ is a measure of the number of chances an average member of the TARGET AUDIENCE will have of being exposed to an ADVERTISEMENT in an advertising campaign. ‘Gross OTS’ is computed by adding the average OTS figure for each advertisement in a campaign.
In-Game Adverstisement
http://en.wikipedia.org/wiki/In-game_advertising (english only)
Advergaming
Online games as medium to connect User and Brand.
http://www.exelweiss.com/blog/37/advergaming-cuestiones-basicas (spanish only)
http://www.exelweiss.com/blog/38/5-razones-por-las-que-elegir-el-advergaming/ (spanish online)
Facebook Social Ads
http://www.facebook.com/ads/
Web Strategy by Jeremiah
“What Facebook’s New ‘Engagement Advertising’ Means to Brands” (english only)
http://www.web-strategist.com/blog/2008/08/21/facebooks-engagement-ads/
Behavioral Targeting
http://en.wikipedia.org/wiki/Behavioral_targeting
Adlink Target (english only)
http://www.adlinkmedia.co.uk/advertisers/adlink_target/index.php
Boomerang (english only)
http://www.boomerang.com/Info/email-marketing-behavioral-targeting
Wunderloop
http://www.wunderloop.com
Behavioral Targeting Information
Case Studies and Strategies
http://www.behavioraltargeting.com
Widget
http://en.wikipedia.org/wiki/GUI_widget
Widgets Lab
http://www.widgetslab.com
Digital Print CBS Outdoor Alive
http://www.cbsoutdoor-alive.co.uk
Digital Escalator Panels (DEP)
http://www.cbsoutdoor-alive.co.uk/formats/dep.aspx
LCD (Liquid Cristal Display)
http://en.wikipedia.org/wiki/Liquid_crystal_display
A liquid crystal display (LCD) is an electro-optical amplitude modulator realized as a thin, flat display device made up of any number of color or monochrome pixels arrayed in front of a light source or reflector. It is often utilized in battery-powered electronic devices because it uses very small amounts of electric power.
Cross-Track Proyection (XTP)
http://www.cbsoutdoor-alive.co.uk/formats/xtp.aspx (english only)
Light emitting Diode (LED)
http://en.wikipedia.org/wiki/Light-emitting_diode
Holography
http://en.wikipedia.org/wiki/Holography
Sidetrack
http://www.sidetrack.ca/system.html (english only)
