Google UK just launched a new search video ad format which can be bought via keywords and CPC (or in this case: CPV = Cost Per View, as it’s a video). At the moment it’s only working for entertainment brands like TV shows or movies. Be fast, and check it out here.


eMarketer estimates that in 2010 marketers will put more money into online advertising than newspapers. Read the full article

Find out what to expect in mobile, social media and online advertising, including:
- Why marketers are increasing spending on social media –and what it means for other marketing budgets
- Why apps aren’t just a mobile tool
- How targeting consumers by location will evolve
- What is real-time bidding and how it will change your job
- Why the privacy issue might be the trend to halt all trends

via emarketer
Improve Digital collects information of its offices and partners to map the current online advertising landscape of Europe. You can download the graph with additional information here.

Last week the banners got 15 years old. If you love ‘em or hate’em… Happy Birthday anyway!
When HotWired decided to make money from their website in 1994, they set in motion events that would come back to haunt us all: The creation of banner ads.
AT&T was the first to dish over some money to HotWired to display the beast they created, a 468 x 60 banner that came to life on October 25 1994.
The world’s first banner was quite the ugly thing as seen below and clicking it will lead you nowhere, but just in case you really have the urge to click the world’s first banner ad we’ve linked it to a link worthy of your intelligence.
