I think almost all of us have tried to explain once to someone to check out a certain area/neighborhood of a town for stores, bars, restaurants, etc. Yahoo! made a nice iPhone/iPod touch App (other platforms under construction) that will allow you to search exactly like that.
Archive for the 'mobile' CategoryPage 2 of 3
The latest version of what you should know about the ever changing Internet culture.
[...]You” are at the center of the Golden Triangle and remain connected to your social and professional graph via devices, applications and networks hosted on mobile and Web-based (cloud) platforms. We are becoming increasingly less dependent on resident systems that lock us into one ecosystem and as such, relying on services that become ubiquitous. For example, you can access your social graph and corresponding data on Facebook from your mobile device or PC, regardless of location. With services such as Google Docs and Apple’s Mobile Me, your data and applications are also available to you whenever, wherever.
The governing corners or angles within the Golden Triangle (mobile, real-time, and social) are connected by content, relationships, and an expansive online ecosystem. It is also this evolving class of hardware devices that serves as the enabler to publishing, productivity, and access. Everything combined, we are witnessing a complete transformation in workflow, behavior, and communication, and it is forcing the rapid and inevitable evolution of every industry and how each connects to their supporting communities.[...]
via briansolis
Google is launching with one of the 190,000 most searched businesses in the US a new QR-Code based service. Let’s see how this service will be accepted and into which kind of new revenue Google will turn it into.
via techcrunch
Today we were talking about the different possibilities for ads on the iPhone and inside the apps. So I searched a little online and found this helpful video, which explains the different formats admob (one of many mobile advertising platforms) are offering.
Google also just updated their AdSense with “AdSense for Mobile content” ads especially for “high-end smartphones” (i.e. iPhone, BlackBerry, Palm Pre) stripping down the length for faster loading and navigation and therefore also attacking platforms such as admob. More details on mashable.
Other mobile ad platforms are
- Crisp Wireless – currently creates banners + microsites; used by the New York Times and Washington Post apps
- PurpleTalk – allows creation of customizable text banners; features ad exchange “Partner Network”
- AppLoop – claims to be the first real-time, location-based mobile advertising network
- Pinch Media – widely-used ad network on dozens of iPhone apps
- Medialets – offers CPM, CPC and CPA advertising run natively through iPhone apps
On October 1st PSFK organized at the GOOD IDEAS SALON a talk with Jan Chipchase, Scientist for Nokia Research. His presentation called “Pattern Recognition” was mainly about the way he and his teams are trying to collect, order and interpret the data generated during their field trips, i.e. taking 10.000 images in 14 days, and to be able to make them available for post work at the home office. They also try to avoid living in hotels but all together in authentic habitats to really dive into another culture and to best understand it (which is still difficult due to the intercultural backgrounds each member of the team is having).
All those elements need to fit into another concept asking about: what is NOW, what happened in the PAST and what will be the FUTURE like?! We know what is now, but thinking about the fact that there are certain entities archiving the data of the past might create the situation that they can also influence in the future, which data will be available when looking back and therefore influence the interpretation of it. Then, the FUTURE, what will happen in the upcoming years? We don’t know it and it’s hard to guess, because the future is not a linear extension of the PAST followed by NOW. But there are definitely patterns that can be recognized…
The presentation below is not exactly the one shown yesterday, but these are mainly the slides he presented (some important slides are extracted – click to enlarge).
I just tried it and it works. If you’re having a Google account you can mark locations you find on Google Maps and they will show up if you open google.com from your mobile phone. Nice and useful as you cannot access your personal GMaps from your mobile, yet.
Every now and then an update of this type of video is showing up to keep track of the fast changing media lanscape we’re living in. Get your update!
Twitter announced to launch soon a new feature that – in case you activate it – will track the location of your tweets. The main benefit for the user will be to search and receive particular tweets based on his location or a location he’s searching for. Get more details here New York Times
This white paper by Acision and OgilvyOne is looking at mobile advertising in 2020.
PS. If you’re asking me, I think the vision will become reality earlier than 2020.
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