Archive for the 'economy' Category

Most Contagious 2011

Published
by
Martin Redigolo
on December 15, 2011
in apps, documents, economy, facebook, mobile, online ads, social, study, technology, tools, trends, twitter, video and websites
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As every year CONTAGIOUS MAGAZINE sends out their report of the most contagious Movements, Projects, Marketing as Service Design, Social Business, Identity, Technology, Data, Money, Hacking, Music, Video, Retail, Gaming, Publishing and Designs.

Enter http://mostcontagious.com to see the projects or download the entire report as PDF.

Most Contagious 2011

Social Media Outlook for 2011

Published
by
Martin Redigolo
on January 24, 2011
in economy, social, technology and trends
. 0 Comments

In case you missed the “Social Media Outlook 2011″ webinar from eMarketer last week, this is the deck. Enjoy!

BREAKING NEWS: Online Ad Spend surpasses Newspapers

Published
by
Martin Redigolo
on December 21, 2010
in economy, online ads and trends
. 0 Comments

eMarketer estimates that in 2010 marketers will put more money into online advertising than newspapers. Read the full article

Key Digital Trends 2011 via eMarketer

Published
by
Martin Redigolo
on December 20, 2010
in economy, mobile, online ads and trends
. 0 Comments

Find out what to expect in mobile, social media and online advertising, including:

  • Why marketers are increasing spending on social media –and what it means for other marketing budgets
  • Why apps aren’t just a mobile tool
  • How targeting consumers by location will evolve
  • What is real-time bidding and how it will change your job
  • Why the privacy issue might be the trend to halt all trends

via emarketer

Digital advertising #3 in Spain’s media spendings

Published
by
Martin Redigolo
on October 22, 2009
in economy, study and trends
. 0 Comments

Today the IAB Spain (Interactive Advertising Bureau) and PriceWaterhouseCoopers published Spain’s media spendings of the first half of 2009. They are still behind UKs market but gaining every time more and more territory.

Some key facts:

  • Media spendings in the first half of 2009 in digital media were 313,87 millon euros.
  • Digital media had about the same spending at the same time in 2008, whilst the whole advertising sector lost almost 30%.
  • Sponsored Links are 54,91% of all spendings, compared to 45,09% of other graphical formats.
  • Transportation, Travel and Tourism; Telecommunication; Automobile, Communication media, Education, Culture and Finances were the sectors that made the biggest investments in interactive marketing.

More details can be found on iabspain.net (Spanish only)

Picture 8

Source: iab spain