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The explosion of digital channels has left movie studios, TV networks and producers, publishing houses and games developers alike gasping to keep up with the pace of change. Now we have more platforms, more consoles, more hobbies, more means of communication, and much, much more content. The most successful entertainment marketing is that which embraces fluidity, in the content itself, in the way it is distributed, and in the way it is promoted.
Download the whitepaper here
Check out the numbers of this new study on how much addictive social media is. For example: Do you tweet/text/check facebook often?
via retrevo.com
We talked about Twitter before related to its philosophy, how businesses can use it and why teenagers are not really into it. However, our mothership IPG offers from inside its Labs a quick guide on how to use it best. Check it out by clicking on the image.
On October 1st PSFK organized at the GOOD IDEAS SALON a talk with Jan Chipchase, Scientist for Nokia Research. His presentation called “Pattern Recognition” was mainly about the way he and his teams are trying to collect, order and interpret the data generated during their field trips, i.e. taking 10.000 images in 14 days, and to be able to make them available for post work at the home office. They also try to avoid living in hotels but all together in authentic habitats to really dive into another culture and to best understand it (which is still difficult due to the intercultural backgrounds each member of the team is having).
All those elements need to fit into another concept asking about: what is NOW, what happened in the PAST and what will be the FUTURE like?! We know what is now, but thinking about the fact that there are certain entities archiving the data of the past might create the situation that they can also influence in the future, which data will be available when looking back and therefore influence the interpretation of it. Then, the FUTURE, what will happen in the upcoming years? We don’t know it and it’s hard to guess, because the future is not a linear extension of the PAST followed by NOW. But there are definitely patterns that can be recognized…
The presentation below is not exactly the one shown yesterday, but these are mainly the slides he presented (some important slides are extracted – click to enlarge).
Next time you go to a book store you might consider having a look at this list before to check if there’s some topic you might be interested in… List created by mellowbillow
Number of Google hits (GH);
Number of Amazon ratings (NA);
Average Amazon rating (AA);
Number of GoodReads ratings (NG);
Average GoodReads rating (AG);
Release date (RD).
| # | Title / Author(s) | RD | GH | NA | AA | NG | AG |
| 1 | Twitter Power: How to Dominate Your Market One Tweet at a Time Joel Comm, Ken Burge |
17-2-2009 | 33300 | 81 | 4.57 | 25 | 3.96 |
| 2 | Groundswell: Winning in a World Transformed by Social Technologies Charlene Li, Josh Bernoff |
21-4-2008 | 76100 | 82 | 4.57 | 287 | 3.80 |
| 3 | World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories David Meerman Scott |
3-3-2009 | 21300 | 38 | 4.61 | 21 | 3.87 |
| 4 | Tribes: We Need You to Lead Us Seth Godin |
16-10-2008 | 176000 | 136 | 4.14 | 534 | 3.78 |
| 5 | Here Comes Everybody: The Power of Organizing Without Organizations Clay Shirky |
28-2-2008 | 82000 | 47 | 4.45 | 577 | 3.79 |
| 6 | The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It John Gerzema, Edward Lebar |
10-10-2008 | 10400 | 73 | 4.90 | 6 | 4.13 |
| 7 | The New Rules of Marketing and PR David Meerman Scott |
4-6-2007 | 53200 | 166 | 4.57 | 109 | 3.74 |
| 8 | What Would Google Do? Jeff Jarvis |
27-1-2009 | 46400 | 81 | 3.83 | 124 | 3.71 |
| 9 | Wikinomics: How Mass Collaboration Changes Everything Don Tapscott, Anthony D. Williams |
12-12-2008 | 115000 | 107 | 3.80 | 632 | 3.50 |
| 10 | Personality Not Included Rohit Bhargava |
31-3-2008 | 20100 | 32 | 4.69 | 20 | 3.85 |
Check the other 90 books at mellowbillow
This white paper by Acision and OgilvyOne is looking at mobile advertising in 2020.
PS. If you’re asking me, I think the vision will become reality earlier than 2020.
View more documents from Andrewgrill Grill.
In our digital session today we started with the basics, followed with best practices and case studies how companies are using this (new and revolutionary) platform…
You can find more info about this topic on Twitters business page: http://business.twitter.com
