Last week the banners got 15 years old. If you love ‘em or hate’em… Happy Birthday anyway!
When HotWired decided to make money from their website in 1994, they set in motion events that would come back to haunt us all: The creation of banner ads.
AT&T was the first to dish over some money to HotWired to display the beast they created, a 468 x 60 banner that came to life on October 25 1994.
The world’s first banner was quite the ugly thing as seen below and clicking it will lead you nowhere, but just in case you really have the urge to click the world’s first banner ad we’ve linked it to a link worthy of your intelligence.
Today the IAB Spain (Interactive Advertising Bureau) and PriceWaterhouseCoopers published Spain’s media spendings of the first half of 2009. They are still behind UKs market but gaining every time more and more territory.
Some key facts:
Media spendings in the first half of 2009 in digital media were 313,87 millon euros.
Digital media had about the same spending at the same time in 2008, whilst the whole advertising sector lost almost 30%.
Sponsored Links are 54,91% of all spendings, compared to 45,09% of other graphical formats.
Transportation, Travel and Tourism; Telecommunication; Automobile, Communication media, Education, Culture and Finances were the sectors that made the biggest investments in interactive marketing.
More details can be found on iabspain.net (Spanish only)
This is crazy. Quite a while ago we heard of Google trying to acquire Twitter due to its “real time” character. Now it’s official, they made a deal with Twitter… right after Bing (Microsoft) did the same. So let’s see how the game will continue. This is really exciting.
We talked about Twitter before related to its philosophy, how businesses can use it and why teenagers are not really into it. However, our mothership IPG offers from inside its Labs a quick guide on how to use it best. Check it out by clicking on the image.
Today we were talking about the different possibilities for ads on the iPhone and inside the apps. So I searched a little online and found this helpful video, which explains the different formats admob (one of many mobile advertising platforms) are offering.
Google also just updated their AdSense with “AdSense for Mobile content” ads especially for “high-end smartphones” (i.e. iPhone, BlackBerry, Palm Pre) stripping down the length for faster loading and navigation and therefore also attacking platforms such as admob. More details on mashable.
Other mobile ad platforms are
Crisp Wireless – currently creates banners + microsites; used by the New York Times and Washington Post apps
PurpleTalk – allows creation of customizable text banners; features ad exchange “Partner Network”
AppLoop – claims to be the first real-time, location-based mobile advertising network
On October 1st PSFK organized at the GOOD IDEAS SALON a talk with Jan Chipchase, Scientist for Nokia Research. His presentation called “Pattern Recognition” was mainly about the way he and his teams are trying to collect, order and interpret the data generated during their field trips, i.e. taking 10.000 images in 14 days, and to be able to make them available for post work at the home office. They also try to avoid living in hotels but all together in authentic habitats to really dive into another culture and to best understand it (which is still difficult due to the intercultural backgrounds each member of the team is having).
All those elements need to fit into another concept asking about: what is NOW, what happened in the PAST and what will be the FUTURE like?! We know what is now, but thinking about the fact that there are certain entities archiving the data of the past might create the situation that they can also influence in the future, which data will be available when looking back and therefore influence the interpretation of it. Then, the FUTURE, what will happen in the upcoming years? We don’t know it and it’s hard to guess, because the future is not a linear extension of the PAST followed by NOW. But there are definitely patterns that can be recognized…
The presentation below is not exactly the one shown yesterday, but these are mainly the slides he presented (some important slides are extracted – click to enlarge).
I just tried it and it works. If you’re having a Google account you can mark locations you find on Google Maps and they will show up if you open google.com from your mobile phone. Nice and useful as you cannot access your personal GMaps from your mobile, yet.
