ON FOR OFFS

Today we were talking about the different possibilities for ads on the iPhone and inside the apps. So I searched a little online and found this helpful video, which explains the different formats admob (one of many mobile advertising platforms) are offering.

Google also just updated their AdSense with “AdSense for Mobile content” ads especially for “high-end smartphones” (i.e. iPhone, BlackBerry, Palm Pre) stripping down the length for faster loading and  navigation and therefore also attacking platforms such as admob. More details on mashable.

Other mobile ad platforms are

• Crisp Wireless – currently creates banners + microsites; used by the New York Times and Washington Post apps
• PurpleTalk – allows creation of customizable text banners; features ad exchange “Partner Network”
• AppLoop – claims to be the first real-time, location-based mobile advertising network
• Pinch Media – widely-used ad network on dozens of iPhone apps
• Medialets – offers CPM, CPC and CPA advertising run natively through iPhone apps