UK advertisers spent £1.75bn on internet advertising in the six months to the end of June 2009, a 4.6% year-on-year increase, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers. To put this in perspective, in 1998, when the IAB first measured internet advertising, just £19.4m was spent online.
The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets.
IAB figures show that of the total £1.75bn spent on internet advertising, £1.05bn, or 60%, was spent on search advertising on websites including Google.
Yeah, I know… we’ve heard it over and over again… that online will be HUGE one day. In a couple of years those kids will be starting their careers, and they already think different about “conventional” media channels. Check it out!
PS If you think that you’re OFF, keep going to be ON, my friend!
We wrote in an earlier post about the fact that e-paper/e-ink is becoming real and step by step more affordable for the mass market. Recently in Tokyo/Japan there were new applications for e-paper popping up – find video below.
Japanese printing companies have started offering advertisers the ability to display moving pictures on paper advertisements.
The above ad announces the debut of a new mascara from Lancôme that uses a vibrating applicator brush. The poster is made from electronic paper—a technology that allows paper to be written and rewritten repeatedly. So what you’re looking at is essentially a paper poster hanging from the ceiling of a subway train in which the image changes.
