ON FOR OFFS

UK advertisers spent £1.75bn on internet advertising in the six months to the end of June 2009, a 4.6% year-on-year increase, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers. To put this in perspective, in 1998, when the IAB first measured internet advertising, just £19.4m was spent online.

The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets.

IAB figures show that of the total £1.75bn spent on internet advertising, £1.05bn, or 60%, was spent on search advertising on websites including Google.

via guardian.co.uk