Monthly Archive for August, 2009

Teens don’t use Twitter “because it’s lame”

Published
by
Martin Redigolo
on August 31, 2009
in study, trends and twitter
. 0 Comments

myYearbook.com made a study to find out why teens are not using Twitter.  Although not 100% representative for this target, this survey of 10.000+ US teens offer some insights that are at the end shared through other targets in other socila media platforms. There are reasons for them not to use twitter…

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But for the ones who signed up and didn’t stop tweeting there are also reasons to keep using it, such as:

  • Update My Status
  • Keep Up With My Favorite Musicians, Bands, or Celebrities
  • Stay Current with What’s Going On in the World
  • Keep Up with Friends I Know

But, having a closer look at those reasons, deeper insights emerges why Twitter isn’t more popular for them

  • Teens already update their status religiously on other sites like Facebook, MySpace, and myYearbook.
  • Teens use MySpace to keep up with musicians and celebrities, which MySpace differentiates on.
  • As a group, teens are not major consumers of news from any outlet, making “staying current” a poor driver of mainstream adoption — though of course there are exceptions.
  • Teens use both MySpace and Facebook to keep up with friends they know.

More numbers and details about this survey on techcrunch

Twitter will soon add location to your tweets

Published
by
Martin Redigolo
on August 21, 2009
in mobile, technology and twitter
. 0 Comments

Twitter announced to launch soon a new feature that – in case you activate it – will track the location of your tweets. The main benefit for the user will be to search and receive particular tweets based on his location or a location he’s searching for. Get more details here New York Times

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The 100 best Social Media Books

Published
by
Martin Redigolo
on August 17, 2009
in documents
. 1 Comment

image.axd

Next time you go to a book store you might consider having a look at this list before to check if there’s some topic you might be interested in… List created by mellowbillow

Number of Google hits (GH);
Number of Amazon ratings (NA);
Average Amazon rating (AA);
Number of GoodReads ratings (NG);
Average GoodReads rating (AG);
Release date (RD).

# Title / Author(s) RD GH NA AA NG AG
1 Twitter Power: How to Dominate Your Market One Tweet at a Time
Joel Comm, Ken Burge		 17-2-2009 33300 81 4.57 25 3.96
2 Groundswell: Winning in a World Transformed by Social Technologies
Charlene Li, Josh Bernoff		 21-4-2008 76100 82 4.57 287 3.80
3 World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
David Meerman Scott		 3-3-2009 21300 38 4.61 21 3.87
4 Tribes: We Need You to Lead Us
Seth Godin		 16-10-2008 176000 136 4.14 534 3.78
5 Here Comes Everybody: The Power of Organizing Without Organizations
Clay Shirky		 28-2-2008 82000 47 4.45 577 3.79
6 The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
John Gerzema, Edward Lebar		 10-10-2008 10400 73 4.90 6 4.13
7 The New Rules of Marketing and PR
David Meerman Scott		 4-6-2007 53200 166 4.57 109 3.74
8 What Would Google Do?
Jeff Jarvis		 27-1-2009 46400 81 3.83 124 3.71
9 Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott, Anthony D. Williams		 12-12-2008 115000 107 3.80 632 3.50
10 Personality Not Included
Rohit Bhargava		 31-3-2008 20100 32 4.69 20 3.85

Check the other 90 books at mellowbillow

A vision of Mobile Advertisement

Published
by
Martin Redigolo
on August 4, 2009
in documents, mobile and trends
. 0 Comments

This white paper by Acision and OgilvyOne is looking at mobile advertising in 2020.
PS. If you’re asking me, I think the vision will become reality earlier than 2020.